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Venture · 2026

AHA! Mall

Discovery Commerce Platform

Placeholder: discovery commerce platform shown on laptop and phone

Overview

A sample project used to demonstrate the project template: a commerce platform organised around discovery rather than search.

My role

Product lead & builder

Placeholder role description. Framed the problem, designed the product structure, built the front of the platform and set up the operating processes behind it.

Venture
AHA! Mall (sample venture)
Year
2026
Tools
Figma, TypeScript, React, Postgres, Automation tooling, Analytics
Deliverables
Product structure & flows, Design system, Storefront build, Merchant onboarding process, Launch campaign assets
Capabilities
  • BUILD
  • SYSTEMIZE
  • MARKET
  • BRAND

What I did

  1. 01

    Placeholder: mapped the discovery problem with sample merchants before designing anything.

  2. 02

    Placeholder: defined the product structure and the rules behind how items surface.

  3. 03

    Placeholder: built the storefront and the internal tools used to run it.

  4. 04

    Placeholder: documented the merchant onboarding process so it could be repeated.

Visual gallery

Placeholder: discovery commerce platform shown on laptop and phone
Placeholder: operations wall with process diagrams
Placeholder: printed brand identity collateral

Results

Sample metric
—

Real results to be supplied

Sample metric
—

Real results to be supplied

Sample metric
—

Real results to be supplied

Related case study

Read how this was thought through end to end.

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