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Client work · 2024

Harbour Collective

Acquisition Campaign System

Placeholder: campaign posters mounted on a concrete gallery wall

Overview

Sample project: a repeatable campaign system rather than a one-off launch push.

My role

Marketing lead

Placeholder role description. Built the campaign system, the content pipeline, and the reporting behind it.

Client
Harbour Collective (sample client)
Year
2024
Tools
Meta Ads, Google Ads, Notion, Looker Studio
Deliverables
Campaign architecture, Content pipeline, Creative templates, Reporting
Capabilities
  • MARKET
  • SYSTEMIZE
  • BRAND

What I did

  1. 01

    Placeholder: defined the audience segments and the message for each.

  2. 02

    Placeholder: built reusable creative templates so output didn't depend on one person.

  3. 03

    Placeholder: set up reporting the team could actually read.

Visual gallery

Placeholder: campaign posters mounted on a concrete gallery wall
Placeholder: printed brand identity collateral

Results

Sample metric
—

Real results to be supplied

Related projects

Next

Think we could work well together?

I'm always open to interesting problems, projects, and long-term collaborations.

Let's talk